The Universal Bag

Launched in 2021 after two years of research and exploration, the Universal Bag is Anya Hindmarch’s most ambitious sustainability project to date. The next generation of reusable bag, the Universal Bag builds on I Am Not A Plastic Bag and I Am A Plastic Bag, tackling single-use plastic, rescuing post-consumer waste from landfill and inspiring a reuse mindset. The spacious shopping bag is 100% recycled and 100% recyclable, guaranteed for 10 years and offered at an accessible price point.

Coming Soon...

The Universal Bag at city’super, Taiwan

Our latest Universal Bag launches with city’super, Taiwan, in mid November 2024. Arriving in the brand’s green with orange accents, the new edition – the 17th Universal Bag – will be available in selected city’super stores across Taiwan.

The Universal Bag Online

For the first time, a limited number of our new Universal Bags will be available for purchase via our website. Our latest edition – Fusion in Hong Kong – will be available to buy online in November. Keep an eye on our socials for more updates.

The Full Line Up

A Global Initiative

It is the scale of the project which sets the Universal Bag apart. Designed by Anya Hindmarch and made by Solent Group, it includes multiple collaborations across supermarkets, each working with us on their own unique design and colour which are sold exclusively in their stores. The ongoing global initiative sees new editions introduced regularly across the world – to date 15 retailers across 3 countries, with dynamic future plans.

Reduce, Reuse, Recycle

In the years since I Am Not A Plastic Bag and I Am A Plastic Bag, use of single-use plastic bags has reduced dramatically. But it’s not enough. Often, reusable bags are forgotten, only used a few times, or even thrown away, as it’s tricky or impossible to recycle them.

Considered Consumption

As a more thoughtful purchase, The Universal Bag is intended to inspire a reuse mindset. Its recycling mechanism – an innovative built-in returns pouch – prevents contamination and ensures 100% recyclability. It is also made from 100% recycled materials and is guaranteed to carry your shopping for 10 years.

"a desirable, durable, reusable, 100% recycled and 100% recyclable tote bag"

SHOP TOTES

FAQs

Where can I buy The Universal Bag in the UK?

Putting eco before ego, UK supermarkets Sainsbury’s, Waitrose, Selfridges Foodhall, Asda, Co-op, Tesco and Morrisons have collaborated with Anya Hindmarch to launch the project with the bag only available to buy in selected stores (and not at Anya Hindmarch). The Sainsbury’s edition was available in stores nationwide and Selfridges at their foodhalls. The Waitrose edition was available in stores across the UK. The Asda edition is available in selected stores, to find your nearest Asda store stocking The Universal Bag, please click here. The Co-op version is available in stores nationwide, to find your nearest Co-op stocking The Universal Bag, click here. The Morrisons edition is available in stores nationwide, to find your nearest Morrisons store click here. The Tesco edition is available at stores across the UK, to find your nearest Tesco store please click here.
The Whole Foods Market edition will be available at the following selected stores: High Street Kensington, Piccadilly, Clapham Junction, Camden and Stoke Newington.

For any further questions regarding availability, please contact the respective retailer.
Where can I buy The Universal Bag in Hong Kong?
A limited number of the new Fusion styles will be available to shop at our Landmark and Lee Garden stores from 2nd September 2024, before launching at Fusion, Hong Kong. Our Fusion Universal Bag is available at the following stores:
- Happy Valley
- Clearwater Bay
- Chinese University
- Fairview Park
- Hong Lok Yuen
- Caine Road
- Tin Hau Temple Road
- Baguio Villas
- Aberdeen Boat Club
- Century Link
- Tai Wo Estate 2
- Palm Springs
- Fook Sing Court
- Hong Kong Garden
- Parkview
- Centro
- Aegean Coast
- Waterloo Road
- Mui Wo
- Sing Woo Road
- Leighton Centre
- Sun Yuen Long CTR 2
- Manhattan Heights
- Cyberport Mini
- Heng Fa Chuen SS
- Shouson Hill
- Discovery Bay SS
- Cyberport
- Fairview Heights
- Garden Road
- Jardines Lookout
- United Centre
- Lei King Wan II
- Chi Fu Landmark
- Stanley Main Street
- Provident Centre 2
- The Long Beach
- Victoria Mall 2
- Metro Town
- Fisherman's Wharf 2
- Ho Man Tin
- Science University
- Laguna Plaza
- V Walk
- Jubilant Plaza
- Lok Fu Plaza 2
- Chatham Gate
- Popwalk
- Park Circle
- Belair Monte 2
- Discovery Park 2
- Caribbean Coast
- Yu Chui Court
- Ma Wan
- Uptown Plaza
- Science Park 2
- Wai Wah Centre
- Royal Ascot
- New Rhine Garden
- Sai Kung Garden
- Chung Fu Plaza 2
- Tai Po Centre SS
- Fanling Superstore
- Maritime Square 2
- Springdale
Our TASTE Universal Bag is available at the following stores:
- Island Place 2
- Lucky Plaza 2
- Plaza Hollywood 2
- Whampoa Garden 3
- Kennedy Town SS
- Island Resort SS
- Amoy plaza 3
- OP Mall
- Po Tai Street
- Ma On Shan Plaza II
- New Luk Yeung II
- New Hopewell Centre
- Celestial Heights
- Festival Walk
- Maritime Square SS
- Tuen Mun Plaza SS
- Citygate Superstore
- Great Pacific Place
- Westlands Centre
- Cheung Kong Centre
- Nova Mall - Macau
Our city'super AIRSIDE Universal Bag is available at city’super AIRSIDE
- Shops B101, B101A, B102-B110, B1/F, AIRSIDE, 2 Concorde Road, Kai Tak, Hong Kong
Our city'super Universal Bag is available at the following stores:
- Times Square, Basement 1, Causeway Bay, Hong Kong
- Shop 3001, Level 3, Gateway Arcade, Harbour City, Tsim Sha Tsui, Kowloon
- Shops 1041-1049, Level 1, ifc mall, Central, Hong Kong
- Shops 204-214, Level 2, New Town Plaza 1, Shatin, New Territories
For any further questions regarding availability, please contact the respective retailer.
Where can I recycle my bag?

The Universal Bag is 100% recyclable with the innovative returns pouch that is part of the bag. Simply fold your bag into its pouch and post through the nearest postbox using the printed Freepost address. The pouch avoids contamination and ensures that when it reaches the recycling centre it will be 100% recycled locally.
What happens if I need a replacement bag?

The Universal Bag is a reinvention of the traditional shopping bag and has been tested and designed to last. With appropriate treatment, it is guaranteed to last 10 years. If for any reason the bag is faulty, please return your bag to the store where you bought it for a replacement or full refund, or following the guidance on the bag, return it using the FREEPOST envelope, enclosing your name and return address. Only faulty bags will be replaced.

Where can I buy the Universal Bag in Taiwan?

The city’super, Taiwan edition is available at the following city’super stores:

【The Mall, Taipei】
No. 203, Sec. 2, Dunhua S. Rd., Daan Dist., Taipei City 106428
TEL: 0809-088-680

【BR4, Taipei】
No. 300, Sec. 3, Zhongxiao E. Rd., Daan Dist., Taipei City 106455
TEL: 0809-070-010

【TienMu, Taipei 】
No. 77, Sec. 6, Zhongshan N. Rd., Shilin Dist., Taipei City 111046
TEL: 0809-080-966

【FEDS Xinyi A13, Taipei】
No. 58, Songren Rd., Xinyi Dist., Taipei City 110050
TEL: 0809-093-880

【Mega City, Taipei 】
No. 28, Xinzhan Rd., Banqiao Dist., New Taipei City 220692
TEL: 0809-092-700

【Big City, Hsinchu】
No. 229, Zhongyang Rd., East Dist., Hsinchu City 300194
TEL: 0809-098-855

【FEDS Zhubei, Hsinchu】
No. 18, Zhuangjing N. Rd., Zhubei City, Hsinchu County 302044
TEL: 0809-088-686

【Top City, Taichung】
No. 251, Sec. 3, Taiwan Blvd., Xitun Dist., Taichung City 407550
TEL: 0809-090-520
How do I recycle the Universal Bag in Japan or Taiwan?

Please contact Anya Hindmarch if you would like to recycle your bag.