The Universal Bag

Launched in 2021 after two years of research and exploration, the Universal Bag is Anya Hindmarch’s most ambitious sustainability project to date. The next generation of reusable bag, the Universal Bag builds on I Am Not A Plastic Bag and I Am A Plastic Bag, tackling single-use plastic, rescuing post-consumer waste from landfill and inspiring a reuse mindset. The spacious shopping bag is 100% recycled and 100% recyclable and offered at an accessible price point.

Coming Soon

Our latest edition of The Universal Bag, launching exclusively with Ocado this Monday. This limited-run style comes as a set of two large bags for £26 — available online soon. As we only have very limited quantities, they’re certain to fly. Follow us on Instagram to be the first to hear updates on the Universal Bag project.

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The Full Line Up

FAQs

A Global Initiative

It is the scale of the project which sets the Universal Bag apart. Designed by Anya Hindmarch and made by Solent Group, it includes multiple collaborations across supermarkets, each working with us on their own unique design and colour which are sold exclusively in their stores. The ongoing global initiative sees new editions introduced regularly across the world – to date 15 retailers across 3 countries, with dynamic future plans.

Reduce, Reuse, Recycle

In the years since I Am Not A Plastic Bag and I Am A Plastic Bag, use of single-use plastic bags has reduced dramatically. But it’s not enough. Often, reusable bags are forgotten, only used a few times, or even thrown away, as it’s tricky or impossible to recycle them.

"a desirable, durable, reusable, 100% recycled and 100% recyclable tote bag"

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